Grimm's Logo Redesign + Mini Brand Package
I redesigned the Grimm's Wooden Toys logo as I explored how I would be able to create a small branding system inspired by the newly designed logo.
This design direction was inspired by the humane qualities found in each toy. The line segments are meant to reference the human fingerprint meanwhile the color has inspired by the rainbow featured in the original logo.
Check out the video & deck down below!
Done in 2020 at Ringling College of Art & Design